Hamilton Farms came to us ready to introduce a premium cultivation brand to New Jersey, and our role was to bring their story and product quality to life through a cohesive identity system. From strategy to design to packaging and web, we set out to build a brand experience that felt elevated, handcrafted, and rooted in who they are.

SCOPE OF WORK

Creative Direction
Brand Origination
Visual Identity
Packaging
Product Display

AGENCY TEAM

Laksman Frank, Creative Lead

Michael Marra, Creative Direction
Sarah Demers, Graphic Design
Jaya Frank, Design Manager

CLIENT TEAM

Kunal Lodaya
Rahul Patel

Strategy & Story

At the heart of the strategy was clear positioning: a family-run grower with deep agricultural heritage and uncompromising standards. We leaned into what made them different—authentic Jersey roots, meticulous cultivation, and a genuine commitment to community. This “For Jersey, By Jersey” foundation became the backbone of the brand’s voice, visuals, and market presence.

Visual Identity

We created a premium identity system that reflects HF’s craft-first approach. The custom script wordmark brings elegance and warmth, while the floral-inspired iconography reduces cleanly at small scale and supports a flexible pattern system. Paired with a rich navy-and-gold palette, the visuals deliver a timeless, premium feel without losing the brand’s down-to-earth nature.

Packaging

To elevate mylar bags into a premium format, we relied on smart design rather than expensive production methods. By using strategic ink layering, subtle gloss accents, and integrated patterns, we achieved the look and feel of high-end finishes without the added cost. The result is packaging that stands out, feels crafted, and supports their premium positioning from day one.

Website Experience

The website extends the brand story into the digital space, often serving as the first touchpoint for consumers. We carried the identity through with bold typography, warm photography, and concise storytelling that highlights HF’s heritage and cultivation process. The experience is clean, welcoming, and clearly communicates the care behind the product.

Hamilton Farms has been a long-term partner of the studio, and this work reflects a collaborative, trusting relationship. 

Thank you Kunal and Rahul! You bring passion and clarity to every conversation, and we’re proud to help shape a brand that represents the best of New Jersey cultivation.

Let's Work Together

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